myRedkite is a Salesforce-based web portal giving families affected by childhood cancer and their health professionals access to Redkite’s support services. Working alongside development partner Vertic, I was responsible for the full UI design of the portal — from information architecture and user flow mapping through to interface design and component build.
The user context made this project particularly demanding. Families accessing the portal are often in the middle of a highly stressful period. The design needed to feel calm and easy to navigate, with tasks that could be completed without confusion or frustration at a time when cognitive load is already high. Every flow was mapped and simplified to remove unnecessary steps, and language throughout the interface was written to feel supportive rather than transactional.
Part of my work with BJM Digital
This project was completed during my time at BJM Digital, where I worked as Lead Designer within the in-house team. The client was engaged directly through the agency, and I was responsible for leading the creative direction and design execution. You can explore more of their work and services here.
Tools & Apps used
Strategy & User Journey Mapping
The portal serves two distinct user types — families and health professionals — each with different tasks, different levels of familiarity with the platform and different priorities. Separate authenticated experiences were designed for each group, with dashboards and navigation tailored to what each user actually needed to do rather than a one-size-fits-all structure.
Working within the constraints of Salesforce Experience Cloud required close collaboration with the development team to understand what was technically achievable and where custom UI work was needed. The design system was built to work within the platform’s framework while staying true to the Redkite brand and maintaining the warmth and accessibility the charity’s audience needed.
Key flows designed included service applications, resource access, case tracking and profile management — each mapped end to end and prototyped for testing before build. The result is a portal that makes it straightforward for families to access support at a time when straightforward really matters.
