Introduction
PureHokkaido is a snowsports school with a difference. Their luxury, bespoke service aims to create the most unforgettable experience for their high-end clients. I was asked to create a visual identity and branding strategy for their opening season in Niseko, Japan. My inspiration came from the famous Japanese rising sun and the pristine landscape of Hokkaido. The branding is elegant and clean, easily engaging the eye of their potential clients.