Virtual Australia, or VOZ, is Australia’s total television reporting standard — combining broadcast viewing on TV sets with connected devices to give the industry a single, cross-platform picture of how Australians are watching. The platform is used by media agencies, broadcasters and advertisers to plan and report on TV campaigns across all screens.
I led the strategy and design of the product launch website at BJM Digital, with a core focus on how to present and distribute a high volume of weekly report data in a way that was genuinely usable for a professional audience. The challenge wasn’t just making the reports available — it was making them easy to find, filter and act on without the volume of data becoming overwhelming.
Part of my work with BJM Digital
This project was completed during my time at BJM Digital, where I worked as Lead Designer within the in-house team. The client was engaged directly through the agency, and I was responsible for leading the creative direction and design execution. You can explore more of their work and services here.
Tools & Apps used
Weekly reports with PDF downloads
Reports are pulled in via the VOZ API and rendered on the front end with a structured browsing interface. Users can filter by date range, report type and other parameters to quickly narrow to what they need. The design had to handle weeks and eventually years of accumulating report data while keeping the experience fast and clear regardless of how large the archive grew.
Each report was designed to be readable on screen and cleanly exportable, with styled PDF downloads that maintained the VOZ brand and were formatted for the way media planners and buyers actually use the data — in presentations, in meetings and shared across teams. Sharing tools were built in alongside download options to support how the reports move around within agencies.
The wider site communicated the significance of VOZ as an industry-first standard, with the launch context informing a confident, authoritative design direction. The report browser sat within that broader narrative, positioning the data tools as the practical delivery on the platform’s promise.
