ThinkTV champions the power of television advertising through data, research, and industry development. As part of a suite of websites built for The Premium Content Alliance, the ThinkTV site was designed to be the definitive resource for advertisers and agencies seeking TV advertising insights.
The brief was ambitious: make ThinkTV the first place media planners and marketers turn to when they need to understand the value of TV advertising. That meant creating a site that was as easy to navigate as it was authoritative — a difficult balance when the content spans research reports, industry news, how-to guides, and interactive planning tools.
Multiple custom calculation tools were designed into the experience — helping users model reach, frequency, and potential ROI for their TV campaigns. These tools needed to feel intuitive despite the complexity of the underlying data, and be compelling enough to drive repeat visits.
The Brand Engine component of the project extended the design system across Annalect’s suite of Premium Content Alliance properties, ensuring visual consistency while allowing each brand to maintain its own identity.
What this delivered
- Established ThinkTV as a trusted, go-to resource for TV advertising intelligence.
- Improved engagement through interactive tools that give advertisers tangible, actionable outputs.
- Strong design system enabling consistent rollout across the Premium Content Alliance brand suite.
- Responsive design optimised for the media planning workflow across desktop and mobile.
- SEO-structured content architecture helping ThinkTV rank for key industry search terms.
Tools & Apps used
Project visuals coming soon.
