Freelance Web Designer for Agencies
Senior design your agency can rely on
I work with creative and digital agencies as a senior design partner. Web and UI projects delivered under your banner, to your standards, without the overhead of a full-time hire. I have spent the better part of a decade working in and around agencies, so I know how they operate and what good looks like.
Why agencies work with me
A senior design partner who understands how agencies work
I know how agencies operate because I have worked in them. I understand briefs, I work to tight timelines, I communicate clearly with clients, and my handover files build the way they should. You get the quality of a senior designer without the salary, super, and desk space that comes with hiring one full time.
Senior quality without the full-time cost
Hiring a senior designer full time is expensive and inflexible. Working with me gives your agency access to senior web and UI design on a project basis, for a busy period, or as an ongoing arrangement. No salary, no super, no equipment, no management overhead.
Fits into how your agency works
I work in whatever tools your team uses. Slack, Notion, Jira, your own project setup. I adapt to how you communicate and deliver rather than asking you to change anything. Most agency partners tell me I feel like part of the team from the first project.
Expand what your agency can take on
Web and UI design, design systems, WordPress builds, Figma component libraries, WCAG accessibility, illustration, and motion. Skills agencies often need on specific projects but cannot justify keeping in-house full time. Having me available means your agency can say yes to more work.
Who I work with
I work with creative and digital agencies across Melbourne and Australia. From small independents to larger multi-discipline shops. If you need reliable senior design support, get in touch.
“Ash’s professional approach and experience allow him to seamlessly collaborate with both our team and our clients. His ability to deliver exceptional work across various disciplines has consistently impressed clients, who always rave about his creativity and professionalism. We couldn’t ask for a more reliable team player.”
Josh Hall
Art Director @ MKTG Sports + Entertainment
“Working with Ash is always a pleasure. His expertise in CSS and JavaScript animation libraries add a polished touch to projects. His handovers are clear and thorough, and he’s great to collaborate with during a build to keep everything on track. It’s rare to find someone with such a strong grasp of both design and development.”
Rao Abid Ali
Lead Developer @ BJM Digital
“We’ve been working with Ash for years now and he never disappoints. His wealth of web and UI experience has been invaluable to our digital offering, and clients love him for it. He brings an extra layer of craft and polish to everything he touches.”
Chris Harris
Creative Director & Founder @ Redkite.Design Agency
Chris Harris“Working with Ash was one of those rare experiences where the work comes back better than you imagined. His ability to bring motion and storytelling into a digital experience is genuinely impressive, and he does it without making it feel overdone. Real craft.”
Lee Mate
Head of Digital @ Excite Media Agency
“Ash is the definition of a pro. His creativity is consistent, industry-leading, and bang on time. Clients love when Ash is at the helm; he always listens intently where you feel totally heard, all the while his capabilities and understanding give total confidence in the design direction and execution of every project.”
Senior UX Designer @ GS1 Australia
“Working with Ash as a fellow designer was a great experience. He understood the brief quickly, worked confidently within the existing brand, and produced work that genuinely elevated what we had. His handovers were clean and well-considered, which made the whole process feel collaborative rather than transactional. I’d work with him again without hesitation.”
Product Designer @ TIG Freight
“Ash made the whole process straightforward from start to finish. He took the time to understand what TIG needed, asked the right questions, and came back with a site that genuinely reflects who we are as a business. Communication was clear throughout and the end result has made a real difference to how we present ourselves online.”
Marketing Manager @ TIG Freight
“Ash was a strong addition to the ThreeScoops team. He operates at a senior level across web, UI and brand, and consistently delivered work that clients were genuinely excited about. He fits into an agency environment naturally, takes direction well, and brings his own ideas to the table when it counts. Reliable, talented, and great to work with.”
Art Director @ ThreeScoops Creative
“From a developer’s perspective, Ash is exactly who you want designing the things you have to build. His files are well-organised, his components are logical, and he actually understands how things get built. He’s easy to collaborate with during a build and always open to a conversation if something needs to be adjusted. It genuinely makes the development process smoother when Ash has done the design work.”
Senior Developer @ BJM Digital
“Ash was a core part of the BJM Digital team for six years and his contribution to the agency was significant. He brought a level of craft and consistency to every project that clients noticed and appreciated, and he played a real role in helping us grow our digital offering. He’s the kind of designer who takes ownership of his work and makes everyone around him better. I’d recommend him without reservation.”
Director @ BJM Digital
“Ash is one of the most reliable designers I have worked with. He hit his deadlines, communicated clearly, and consistently produced work that clients got excited about. The feedback we received from clients about working with Ash was always positive, which says a lot.”
Digital Optimisation @ DuluxGroup
“Working with Ash was straightforward in the best possible way. He understood briefs quickly, delivered work that rarely needed significant revision, and clients genuinely enjoyed working with him. We regularly got unsolicited positive feedback from clients about Ash specifically, which is not something you can say about every designer.”
Senior Project Manager @ Jetstar
How I work with agencies
From first brief to final handover, here is what working together looks like
Tools & Apps
01. Initial Conversation
A quick call or message to understand what you need, how the engagement would work, and whether it is a good fit. No lengthy onboarding process, just a straightforward conversation about the project or the arrangement.
Project or Retainer
I work on a project rate for defined scope, or a day rate for ongoing or flexible arrangements. Both work well depending on how your agency operates.
NDA and Confidentiality
Happy to sign NDAs before any project details are shared. Confidentiality is standard practice and not something that needs chasing.
Availability Check
I am upfront about capacity. If I cannot fit a project in without compromising the quality of work, I will say so rather than overcommit.
02. Brief and Onboarding
Once we are aligned I get up to speed on the project, the client, and the brand. The faster I understand the context, the faster I produce work that is on brief. I ask questions early rather than coming back with revisions later.
Brand and Asset Review
Reviewing existing brand guidelines, assets, and reference material so I understand the visual language before any design work begins.
Client Context
Understanding the client, their audience, and any sensitivities before interacting with them directly. Particularly important for client-facing engagements.
Timeline and Milestones
Agreeing on deliverable dates and check-in points so your agency has visibility on progress and nothing comes as a surprise.
03. Design and Delivery
I get on with the work. Progress updates at agreed milestones, quick communication when decisions need making, and deliverables that arrive on time. I do not need constant oversight to produce good work. That is the point of working with someone senior.
Figma Design Files
Production-quality Figma files, well-organised and named, ready for client presentation or developer handover without additional cleanup from your team.
Client Presentations
Comfortable presenting work to clients directly when the engagement requires it. I can explain design decisions clearly to non-designers without undermining the agency relationship.
Revision Management
Handling client feedback professionally and moving through revisions efficiently. Scope changes flagged early so your agency is not caught out on budget.
04. Developer Handover
Clean, thorough handover files your development team can build from without chasing answers. Properly named layers, component documentation, interaction notes, and responsive specs included as standard.
Figma Dev Mode Ready
Files structured for Figma Dev Mode with component specs, spacing tokens, and style references accessible without manual annotation.
Interaction and Motion Notes
Animations, transitions, hover states, and interactive behaviour documented clearly so developers know exactly what to build.
Build Support
Available during the build phase to answer developer questions, review in-progress work, and make sure the final product matches the design.
05. Ongoing Partnership
The agencies I work best with are the ones I build a long-term relationship with. Over time I get to know your clients, your standards, and the way your team works, which makes every subsequent project faster and smoother. I am not looking for one-off jobs.
Retainer Arrangements
For agencies that need consistent design support I am open to ongoing retainer arrangements. Guaranteed availability, faster onboarding on new projects, and a partner who knows your standards.
First Call for New Work
Agencies I work with regularly get first call when I have capacity. The relationship works both ways.
Expanding What You Offer
As I get to know your agency I can help identify where design can add more value for your clients, whether that is new service offerings, better deliverables, or specialist work you have not been able to take on before.
Work delivered for agency clients
A selection of web and UI projects delivered through agency partnerships across Melbourne and Australia.
More services
Get the full creative solution with my other services.
- View Service: eCommerce Web Design
eCommerce Web Design
WooCommerce design and builds that make browsing feel natural and buying feel easy. Designed around how customers actually shop, from product page through to checkout.
- View Service: Web App Design
Web App Design
UX strategy and UI design for web applications and digital products. From user flows and wireframes through to a fully documented Figma handover ready for development.
- View Service: UI Design
UI Design
Interface design for web platforms, dashboards, and digital products. Wireframes, prototypes, and production-ready Figma files your development team can build from accurately.
- View Service: WordPress Web Design
WordPress Web Design
Custom WordPress themes built to match the brand, not a template. Fast, clean, and manageable by your team without developer support for routine updates.
- View Service: Design Systems
Design Systems
Figma component libraries, design tokens, and documentation that keep large UI projects consistent and scalable. Built so your team actually uses it, not just references it.
- View Service: Web Design
Web Design
Strategy, responsive design, and WordPress builds for businesses and organisations across Melbourne and Australia. Designed to perform as well as it looks.
Agency partnership questions
Common questions from agencies about working with a freelance design partner
What kind of agencies do you work with?
Creative, digital, and marketing agencies of all sizes across Melbourne and Australia. Whether you need someone to handle overflow work, take on a specific project, or embed as a senior designer for a longer engagement, I can fit around how your agency operates.
Will our clients know you are not in-house?
Only if you want them to. I work under your agency’s banner and can be introduced as a team member, a specialist partner, or not introduced at all. It is your call entirely.
Can you work directly with our clients?
Yes. I am comfortable presenting work, running workshops, and managing client feedback directly. I understand that client relationships are your agency’s most valuable asset and I treat them accordingly.
What disciplines can you cover for our agency?
Web strategy and design, UI and product design, design systems, Figma component libraries, WordPress theme builds, responsive design, WCAG accessibility, illustration, and motion. Most agencies find they can take on a wider range of work by having me available as a partner.
How do you handle tight agency deadlines?
Reliably. I have been delivering agency work to tight deadlines for over a decade. I flag issues early, communicate clearly, and do not let things slip without a conversation first. I know what a missed deadline costs an agency.
Do you sign NDAs?
Yes, without hesitation. Confidentiality is standard practice for agency work and I am happy to sign NDAs before any project details are shared.
What are your rates for agency work?
I work on a day rate or project rate depending on the engagement. Get in touch and I can give you a clear quote once I understand the scope. I am open to ongoing retainer arrangements for agencies that need consistent design support.
What makes you different from other freelance designers?
Senior experience across web, UI, brand, and motion, not a narrow specialist. I understand the full process from strategy through to developer handover, I know how agencies operate, and I produce work that is genuinely ready to present or build without your team having to tidy it up first.
Want to discuss a partnership? Get in touch.