RSPCA Queensland is one of Australia’s most recognised animal welfare organisations. They needed a large-scale UI redesign that could serve a wide range of audiences — from pet adopters and donors to volunteers and corporate partners — without losing the warmth and trust their brand is built on.
The challenge with a site of this scale is consistency. With dozens of page templates, complex user journeys, and a content team managing thousands of assets, the design system had to be robust enough to scale and simple enough for a non-technical team to maintain.
Every component was designed with accessibility at its core — WCAG 2.1 AA compliance throughout — ensuring the site works for all users regardless of device or ability. The result is a platform that feels cohesive from homepage to adoption listing, donation flow to volunteer sign-up.
Every component was designed with accessibility at its core — WCAG 2.1 AA compliance throughout — ensuring the site works for all users regardless of device or ability. The result is a platform that feels cohesive from homepage to adoption listing, donation flow to volunteer sign-up.
A well-structured design system means the RSPCA team can now publish new content confidently, with every page automatically inheriting the right typographic hierarchy, spacing, and brand expression. No guesswork, no inconsistency.
What this delivered
Better brand perception through a consistent, professional visual language that reinforces trust across every touchpoint.
Improved user engagement with clearer navigation and streamlined journeys to key actions — adopt, donate, volunteer.
Enhanced CMS usability with a documented component library that empowers the internal team.
Responsive design that performs equally across mobile, tablet and desktop.
SEO fundamentals baked in from the ground up with semantic markup, structured headings and fast load performance.
Tools & Apps used
Part of my work with BJM Digital
This project was completed during my time at BJM Digital, where I worked as Lead Designer within the in-house team. The client was engaged directly through the agency, and I was responsible for leading the creative direction and design execution. You can explore more of their work and services here.
