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 / Work / Popsy & JJ: Logo design & brand identity rollout

Popsy & JJ: Logo design & brand identity rollout

My role in this project

Brand Application, Branded Templates, Design Systems, Illustration, Logo Design, Motion & Animation, Project Management, Strategy

Introduction

Popsy & JJ are on a mission to share the best wines from around the globe with the Australian people. They unique wines are tasted, reviewed and paired with an accompanying recipe making

Their new business needed an approachable visual identity to be applied across their e-commerce store and in-store POS and marketing.

Part of my work with BJM Digital

This project was completed during my time at BJM Digital, where I worked as Lead Designer within the in-house team. The client was engaged directly through the agency, and I was responsible for leading the creative direction and design execution. You can explore more of their work and services here.

Tools & Apps used

AfterEffects, Blender, CSS, Illustrator, InDesign, Photoshop, Procreate

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