The Premium Content Alliance
The Premium Content Alliance was formed by Australian media owners to support Australian companies and help them understand how to best use premium content to grow their reputations, customers and businesses. The group shares how to best accomplish this through its three businesses: ThinkTV, ThinkPremiumDigital and ThinkNewsBrands.
Along with the team at BJM Digital, I strategised the user flow and site architecture, prototyped and design the sites, and finally worked with the development team to bring the organisations services to life.
My role in this project
Tools & Apps used
Think Premium Digital
ThinkPremiumDigitial promotes the true value of advertising in Australian premium digital content. The organisation proves the business benefits of utilising premium video, display and native environments and demonstrates that premium digital delivers larger business benefits than global digital platforms.
ThinkTV demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment. It does this by championing the power of TV advertising on any device, through research, education and industry development.
Think News Brands
More Australians than ever before rely on news brands each day. This provides advertisers with more ways to reach and engage Australian consumers in trusted, accountable environments. ThinkNewsBrands promotes news brands – across print and digital – as an effective channel to create growth for businesses.