oOh!media is Australia and New Zealand’s leading Out of Home advertising company. Their digital presence needed to match their market-leading position — showcasing their network, data capabilities, and creative possibilities in a way that spoke directly to media buyers and brand marketers.
The existing site had grown organically over time and no longer reflected the scale or sophistication of the oOh!media offering. A full restructure was needed — one that brought clarity to a complex product portfolio while giving the brand’s creative work the space it deserved.
I played a key role in restructuring the site architecture, defining a cleaner information hierarchy that made it easier for media buyers to understand oOh!media’s formats, locations, and data products. The design system was built to prioritise imagery and motion — because in Out of Home, the creative is the product, and it needed to look spectacular.
A comprehensive component library ensured visual consistency across what is a large, multi-section site, while giving the marketing team the flexibility to build new campaign pages and product sections as the business evolves.
What this delivered
Stronger brand perception positioning oOh!media as a sophisticated, data-driven media partner rather than a traditional billboard company.
Improved user engagement with a clearer, more compelling showcase of their network and capabilities.
A scalable design system supporting a large, frequently-updated site.
Responsive design optimised for the media planning workflow.
SEO-structured architecture improving discoverability for key media buying search terms.
Tools & Apps used
Part of my work with BJM Digital
This project was completed during my time at BJM Digital, where I worked as Lead Designer within the in-house team. The client was engaged directly through the agency, and I was responsible for leading the creative direction and design execution. You can explore more of their work and services here.
