Introduction
Euka Future Learning exists to see students thrive and not be held back by outdated and restrictive systems. Instead, their curriculum allows students to be free to pursue their passions, marching to the beat of their own drum and, importantly, focused to fulfil their unique potential.
After a recent rebrand, Euka needed a website that talks about this mission and allows students and their parents to find and access courses effortlessly.
Part of my work with BJM Digital
This project was completed during my time at BJM Digital, where I worked as Lead Designer within the in-house team. The client was engaged directly through the agency, and I was responsible for leading the creative direction and design execution. You can explore more of their work and services here.
Tools & Apps used
Easy product selection flow gives a seamless experience
A series of models that the user effortlessly find what product they need. This leads them to a content-rich product information page that highlights the key benefits of the course and a full breakdown of the curriculum.
Here I also highlighted key information on how to get started with homeschooling and frequently asked questions that aim to answer anything that may be blocking the user from purchasing.
Testimonials back up Euka’s brand credibility showing real student and parent reviews to solidify the conversion before browsing the enrollment options for the course.
The user also has the option to share this page via a PDF download or URL, enabling them to easily talk over options with the family before purchasing.
Checkout flow
I designed a custom cart modal, that intuitively collects the user’s relevant information for courses, providing a frictionless and efficient way to review and confirm their order.
This approach reduced the need for navigating through multiple pages and allowed users to stay within the same interface while finalising their purchase. Integrated with various payment options the cart modal significantly improved user satisfaction and conversion rates.
Brand Extension & Design System
In extending Euka’s fresh brand identity, I integrated captivating illustrations and dynamic animations to further enhance its visual appeal and engagement across various digital platforms.
I crafted a design system that encapsulates Euka’s core ethos and visual identity. This system serves as a flexible framework and has enabled effortless application across web interfaces and other digital applications.
The illustrations and animations, thoughtfully designed to resonate with Euka’s brand narrative, breathe life into the user experience and ensure a consistent and compelling representation.
Learning Management System Design
In extending Euka’s fresh brand identity, I integrated captivating illustrations and dynamic animations to further enhance its visual appeal and engagement across various digital platforms.
I crafted a design system that encapsulates Euka’s core ethos and visual identity. This system serves as a flexible framework and has enabled effortless application across web interfaces and other digital applications.
The illustrations and animations, thoughtfully designed to resonate with Euka’s brand narrative, breathe life into the user experience and ensure a consistent and compelling representation.
