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 / Work / Eastern Commercial Furniture: Website and online ordering portal

Eastern Commercial Furniture: Website and online ordering portal

My role in this project

Brand Application, Branded Templates, Design Systems, Illustration, Logo Design, Motion & Animation, Project Management, Strategy, User Journey Mapping, UX/UI Design, Web Design

Introduction

ECF specialises in interior design products and services. I redesigned their website, significantly boosting user engagement and streamlining the purchasing process for interior designers and office managers.

The site is tailored to professional needs, offering a seamless experience for browsing inspirational content, creating product wishlists, and requesting quotes. The dedicated inspiration section, with trending and SEO-optimised content, enhances brand awareness and recognition. ECF’s products and services are engagingly showcased to attract and convert leads.

I also developed a custom client portal, allowing clients to log in and purchase from a pre-approved set of products, simplifying purchasing and administrative processes. This multifaceted website highlights ECF’s strengths, providing an efficient, inspirational, and convenient experience for customers.

Part of my work with BJM Digital

This project was completed during my time at BJM Digital, where I worked as Lead Designer within the in-house team. The client was engaged directly through the agency, and I was responsible for leading the creative direction and design execution. You can explore more of their work and services here.

Tools & Apps used

CSS, Figma, Illustrator, JavaScript, Photoshop, WordPress

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