Melbourne Brand & Web Designer
Your Design & Creative Partner to Empower Brand Growth.
Branding
Communication Design
Illustration & Motion
Websites
Why hire me
Get the agency service without the fuss of an agency
As a brand and web designer, I specialise in helping businesses and organisations enhance their brand presence and achieve their goals through innovative design. Whether you need a visual brand, website, a new UI/UX for your app, or engaging marketing materials, I have the expertise and experience to deliver solutions that make an impact.
Experienced and trustworthy
Having successfully completed numerous projects across various industries, I bring a proven track record of reliability and excellence. Agencies and clients trust me to deliver high-quality results that align with their objectives. I value transparent and frequent communication, ensuring that every project milestone is clear and aligned with expectations.
Versatile services and capabilities
Whilst my focus is primarily on creating engaging user interfaces and seamless user experiences, I draw on capabilities from multiple disciplines. With a strong background in branding, communication design, illustration, and animation, this versatility allows me to adapt to the unique needs of each project. I’m not just a designer—I’m a problem-solver, ready to tackle diverse challenges creatively and strategically.
Works as an extension of your team
I’m invested in building long-term relationships with agencies and clients. This partnership approach means that I’m committed to your businesses evolution, ensuring continued success and adapting to your growing needs over time. Together, we can achieve sustained growth and impactful results.
My Approach
I ensure each project exceeds expectations by understanding your desired outcome, then applying creative thinking and tech.
My Services
With a broad selection of capabilities and the latest digital technology at my disposal, I can help bring your brand to life.
Tools & Apps
Branding
I create strong, clean logos and visual identities that encapsulate a brand’s essence and appeal to target audiences. I find new and exciting ways to push existing brand guidelines to modernise designs. Brand consistency across print and digital mediums is achieved by creating cohesive guidelines and asset packs.
Branding Strategy
I help define your brand’s positioning, values, and personality to ensure effective communication with your target audience. Through a clear strategic plan, we craft a brand that resonates and stands out in the market.
Logo Design
I create clean, impactful logos that embody a brand’s essence, ensuring they are versatile and recognisable across all mediums. Each design aims to be meaningful, timeless, and engaging for your audience.
Visual Branding
From colour palettes to typography, I develop visual systems that extend beyond logos to represent your brand fully. My goal is to craft a visual identity that reflects your unique character and connects with your audience.
Brand Guidelines
I create brand guidelines to ensure consistency across all platforms. These include logo use, colours, typography, and more—helping anyone working with your brand maintain a cohesive look and feel.
Communication Design
Communication Design bridges creativity with purpose, crafting visuals and messages that resonate with audiences. By using a user-centred approach, I ensure each piece—whether it’s printed materials, social media branding, or packaging—delivers a consistent and compelling brand story. My focus is on designing materials that not only look great but also communicate effectively, engaging your audience across every touchpoint.
Stationary
I design branded stationery that reinforces your brand’s identity in every detail. From business cards to letterheads, I ensure each piece reflects your brand’s personality and leaves a lasting impression.
Communication material
From brochures to flyers, I create communication materials that clearly convey your brand message and values. Each design is crafted to engage your audience, ensuring consistency across all formats.
Social media branding
I develop cohesive social media branding to ensure your visual identity remains strong across all channels. From profile graphics to post templates, I make sure your brand’s presence is eye-catching and consistent.
Packaging design
I design product packaging that not only stands out but also tells your brand’s story. By combining creativity with strategic thinking, I ensure your packaging appeals to target audiences while communicating key brand messages.
Web Design & Build
I conceptualise and design engaging web experiences using expertise in information architecture, SEO, and scalability. Interfaces correspond with client goals and my technical knowledge of HTML, CSS and JavaScript enables easy collaboration with developers that bring visions to life.
Website Strategy
I develop website strategies that align with business goals and user needs. By focusing on SEO, user journeys, and scalability, I ensure your website is effective, discoverable, and built to grow.
Content Architecture
I organise content to create intuitive user flows that make information easy to find. My expertise in content architecture ensures users have a seamless and engaging experience on your site.
Prototype & Design
I create interactive prototypes and high-fidelity designs to test ideas early and refine them with user feedback. Each design is crafted to be visually appealing, functional, and aligned with your brand.
WordPress Theme Build
I build custom WordPress themes tailored to your brand and functionality needs. My knowledge of HTML, CSS, and JavaScript ensures that the final product is scalable, user-friendly, and easy for developers to implement.
UI & Product Design
I design interfaces tailored to user expectations and client goals by using data gathered from user research. I use modern UI principles to build intuitive and visually appealing experiences. Rapid prototyping allows iteration before development. This results in a seamless user journey that aligns with business needs.
UX Strategy & User Flows
I develop UX strategies that focus on understanding user needs and creating efficient pathways. My user flow diagrams map out each step of the journey, ensuring that interactions align with both user expectations and business objectives.
Content Architecture
I structure content in a way that is intuitive for users and easy to navigate. By ensuring information is logically organised, I help create seamless experiences that guide users naturally towards their goals.
Prototype & Design
I create interactive prototypes to validate design ideas quickly and gather user feedback. This approach allows for fast iteration, ensuring that the final designs are refined, visually compelling, and user-centred before moving into development.
Design Systems
I build adaptable design systems that document assets and components for consistent UI and branding across projects. These systems are designed for scalability and efficiency, and I train client teams to use them, ensuring long-term brand cohesion and easier updates.
Illustration & Motion
Strong sketching and illustration skills allow me to design expressive characters and captivating narratives. Storyboarding allows me to plan visual sequences and craft fluid animations that connect with audiences across media.
Digital Illustration
I create digital illustrations that bring ideas to life, from expressive characters to vibrant scenes. My work ranges from editorial pieces to visual content that enhances branding and communicates stories effectively.
Character & Mascot Design
I design memorable characters and mascots that embody your brand’s personality. These characters are crafted to engage audiences and create an emotional connection, making your brand more relatable and distinctive.
3d Product Renders
I develop 3D product renders that bring concepts to life with realism and detail. These visuals are ideal for showcasing products before manufacturing, providing a clear and captivating way for stakeholders to visualise the final result.
Explainer Videos
I create explainer videos that simplify complex concepts through engaging storytelling and dynamic visuals. Using storyboarding and animation, I craft fluid narratives that help your audience quickly understand your message.
Project Management
I foster innovation and creativity within design and development teams through my user-centred thinking. My superior organisation, communication, and collaboration skills allow me to lead and work with teams to optimise processes and deliver high-quality outcomes.
Process workflows
I design process workflows that optimise team efficiency and ensure clarity throughout the project. By outlining each step clearly, I help teams stay organised, meet deadlines, and deliver high-quality results.
Creative partner
I act as a creative partner, collaborating closely with clients and teams to bring ideas to life. I provide strategic input and creative insights, ensuring projects align with goals while staying innovative.
Creative direction
I provide creative direction that guides projects from concept to completion. By fostering a clear vision, I ensure all creative outputs are consistent, impactful, and aligned with the overall brand strategy.
Regular updates
I maintain consistent communication through regular updates, ensuring all stakeholders are informed at each project stage. This transparency helps build trust, address issues proactively, and keep everyone on the same page.
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Popsy & JJ: Logo design & brand identity rollout
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Euka Future Learning: Website and E-learning Platform
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Navier Gene: ‘Gotta go Fast’ artwork and music video
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Eastern Commercial Furniture: Website and online ordering portal
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Wildfire Futures: Brand Identity, website design and theme build
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HUB24: Websites showcasing an award-winning investment platform
Testimonials
Hear from my clients & teammates
“Ash’s professional approach and experience allow him to seamlessly collaborate with both our team and our clients. His ability to deliver exceptional work across various disciplines has consistently impressed clients, who always rave about his creativity and professionalism. We couldn’t ask for a more reliable team player.”
Josh Hall
Art Director, MKTG Sports + Entertainment
Josh Hall“Working with Ash is always a pleasure. His expertise in CSS and JavaScript animation libraries add a polished touch to projects. His handovers are clear and thorough, and he’s great to collaborate with during a build to keep everything on track. It’s rare to find someone with such a strong grasp of both design and development.”
Rao Abid Ali
Lead Developer, BJM Digital
Rao Abid Ali“We’ve been working with Ash for years now and he never disappoints. With a heap of design capabilities, Ash has been able to help us out with such a wide range of services. This enables our agency to offer a diverse suite of deliverables to our clients.”
Creative Director & Founder, Redkite.Design Agency
Chris Harris“Ash is a creative genius who can turn static, soulless designs into captivating storytelling animations and visual effects. If you need to add some life to any area of your brand, wow your audience and make your competitors jealous, you need Ash from MelloGraphics!”
Lee Mate
Head of Digital, Excite Media Agency
Lee Mate“Ash is the definition of a pro. His creativity is consistent, industry-leading, and bang on time. Clients love when Ash is at the helm; he always listens intently where you feel totally heard, all the while his capabilities and understanding give total confidence in the design direction and execution of every project.”
Senior UX Designer, GS1 Australia
Alex Power
Ready to get started?
Need my expertise for a week, a month, or a project? I’m ready to chat.
I offer flexible and tailored solutions to meet your needs as a freelance Web, UI, and Digital Designer.
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Frequently asked questions
Have a question, scan through these quickly…
What services do you offer?
I offer a wide range of services including UX/UI design, web development, branding and identity design, creative campaigns, digital marketing assets, and packaging and POS design.
How do you handle project timelines and deadlines?
I work closely with clients to establish realistic timelines and adhere to agreed-upon deadlines. I prioritize clear communication and project management to ensure timely delivery of high-quality work.
How do you communicate with clients during a project?
I believe in maintaining open and frequent communication. I use email, video calls, and project management tools like Trello or Asana to keep clients updated and involved throughout the project.
What are your rates?
My rates vary depending on the project scope and complexity. I offer competitive pricing and can provide a detailed quote after understanding your project requirements during our initial consultation.
How do we get started?
To get started, simply contact me through the provided form or email. We can schedule a free consultation to discuss your project needs, timeline, and budget.
What makes you different from other freelancers?
My unique combination of creative talent and technical expertise, along with a proven track record of successful projects, sets me apart. I’m dedicated to delivering results that not only meet but exceed client expectations.
How do you handle confidential information?
I take confidentiality very seriously and am willing to sign Non-Disclosure Agreements (NDAs) to ensure your information remains secure.
What is your availability?
My availability depends on current project commitments. However, I strive to accommodate new clients and can discuss potential start dates during our initial consultation.
Ready to chat? Then shoot me a message!