Senior Freelance Digital Designer for Agencies
Freelance Web & UI designer for creative agencies & their clients
Want to get in touch?
Why partner with me
My experience and versatility is what sets me apart
With over 16 years of experience, I excel in both client and team communication, ensuring smooth and effective collaboration. My composed and professional demeanour allows me to manage projects efficiently and interact with clients confidently.
Experienced and trustworthy
Having successfully completed numerous projects across various industries, I bring a proven track record of reliability and excellence. Agencies and clients trust me to deliver high-quality results that align with their objectives. I value transparent and frequent communication, ensuring that every project milestone is clear and aligned with expectations.
Versatile capabilities
Whilst my focus is primarily on creating engaging user interfaces and seamless user experiences, I draw on capabilities from multiple disciplines. With a strong background in branding, communication design, illustration, and animation, this versatility allows me to adapt to the unique needs of each project. I’m not just a designer—I’m a problem-solver, ready to tackle diverse challenges creatively and strategically.
Long-Term partnership potential
I’m invested in building long-term relationships with agencies and clients. This partnership approach means that I’m committed to your businesses evolution, ensuring continued success and adapting to your growing needs over time. Together, we can achieve sustained growth and impactful results.
Featured work
A showcase of thoughtful design solutions, crafted to connect brands with their audience.
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Popsy & JJ: Logo design & brand identity rollout
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Euka Future Learning: Website and E-learning Platform
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Navier Gene: ‘Gotta go Fast’ artwork and music video
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Eastern Commercial Furniture: Website and online ordering portal
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Wildfire Futures: Brand Identity, website design and theme build
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HUB24: Websites showcasing an award-winning investment platform
Services and Capabilities
With extensive experience in a variety of creative tools and apps, I expand agency capabilities allowing the offering of new products to clients.
Tools & Apps
Web Design
I conceptualise and design engaging web experiences using expertise in information architecture, SEO, and scalability. Interfaces correspond with client goals and my technical knowledge of HTML, CSS and JavaScript enables easy collaboration with developers that bring visions to life.
Web Design Capabilities
Website Strategy
Information Architecture
Brochure web design
eCommerce web design
Web app design
Landing pages
Wireframes
Prototypes
Communication design
FSE WordPress theme development
CSS & SCSS
Javascript
Web App & Product Design
I design interfaces tailored to user expectations and client goals by using data gathered from user research. I use modern UI principles to build intuitive and visually appealing experiences. Rapid prototyping allows iteration before development. This results in a seamless user journey that aligns with business needs.
Product Design Capabilities
User Experience Strategy
Interface design
Application design
Product design
Web App design
Wireframes
Prototype
User flow
Design Systems
The use of design systems allows me to easily plan, summarise and document assets and components for large UI and branding projects. These are built to be adaptable so can easily scale with evolving business needs. I enjoy training client teams to effectively leverage a system to keep brand consistency.
Design Systems Capabilities
Creating & maintaining design libraries
UI kits
Component libraries
Illustration & Motion
Strong sketching and illustration skills allow me to design expressive characters and captivating narratives. Storyboarding allows me to plan visual sequences and craft fluid animations that connect with audiences across media.
Illustration & motion Capabilities
Traditional illustration
Spot illustration
Digital illustration 3d Illustration
Explainer videos
Music videos
Character & Mascot design
Brand Application & Extension
I specialise in extending and refreshing brands for web and digital applications. Whether it’s updating colour palettes to enhance usability and accessibility in UI, developing new iconography, illustration, image treatment or animated elements to engaging interactive motion elements, I ensure brands stays modern and relevant
My approach strikes the perfect balance between creativity and brand integrity, pushing guidelines to modernise products while keeping them recognisable and cohesive across both web and print mediums.
Branding Capabilities
Strategy
Logo design
Branding & identity
Brand guidelines
Colour schemes
Typography
Templates
Project & Team Management
I foster innovation and creativity within design and development teams through my user-centred thinking. My technical knowledge, organisation and collaboration skills allow me to lead and work with teams to optimise processes and deliver high-quality outcomes.
Management Capabilities
Team leader
Creative direction
Process workflows
Project management
My approach
I ensure a seamless process for your agency’s needs. From client meetings to internal teams, clear communication and collaboration are at the heart of my approach.
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Testimonials
Hear from my clients & teammates
“Ash’s professional approach and experience allow him to seamlessly collaborate with both our team and our clients. His ability to deliver exceptional work across various disciplines has consistently impressed clients, who always rave about his creativity and professionalism. We couldn’t ask for a more reliable team player.”
Josh Hall
Art Director, MKTG Sports + Entertainment
“Working with Ash is always a pleasure. His expertise in CSS and JavaScript animation libraries add a polished touch to projects. His handovers are clear and thorough, and he’s great to collaborate with during a build to keep everything on track. It’s rare to find someone with such a strong grasp of both design and development.”
Rao Abid Ali
Lead Developer, BJM Digital
“We’ve been working with Ash for years now and he never disappoints. With a heap of design capabilities, Ash has been able to help us out with such a wide range of services. This enables our agency to offer a diverse suite of deliverables to our clients.”
Chris Harris
Creative Director & Founder, Redkite.Design Agency
“Ash is a creative genius who can turn static, soulless designs into captivating storytelling animations and visual effects. If you need to add some life to any area of your brand, wow your audience and make your competitors jealous, you need Ash from MelloGraphics!”
Lee Mate
Head of Digital, Excite Media Agency
“Ash is the definition of a pro. His creativity is consistent, industry-leading, and bang on time. Clients love when Ash is at the helm; he always listens intently where you feel totally heard, all the while his capabilities and understanding give total confidence in the design direction and execution of every project.”
Alex Power
Senior UX Designer, GS1 Australia
Ready to collaborate?
Contact me to discuss how I can support your agency.
I offer flexible and tailored solutions to meet your needs as a freelance Web, UI, and Digital Designer.
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Frequently asked questions
Have a question, scan through these quickly…
What services do you offer?
I offer a wide range of services including UX/UI design, web development, branding and identity design, creative campaigns, digital marketing assets, and packaging and POS design.
How do you handle project timelines and deadlines?
I work closely with clients to establish realistic timelines and adhere to agreed-upon deadlines. I prioritize clear communication and project management to ensure timely delivery of high-quality work.
How do you communicate with clients during a project?
I believe in maintaining open and frequent communication. I use email, video calls, and project management tools like Trello or Asana to keep clients updated and involved throughout the project.
What are your rates?
My rates vary depending on the project scope and complexity. I offer competitive pricing and can provide a detailed quote after understanding your project requirements during our initial consultation.
How do we get started?
To get started, simply contact me through the provided form or email. We can schedule a free consultation to discuss your project needs, timeline, and budget.
What makes you different from other freelancers?
My unique combination of creative talent and technical expertise, along with a proven track record of successful projects, sets me apart. I’m dedicated to delivering results that not only meet but exceed client expectations.
How do you handle confidential information?
I take confidentiality very seriously and am willing to sign Non-Disclosure Agreements (NDAs) to ensure your information remains secure.
What is your availability?
My availability depends on current project commitments. However, I strive to accommodate new clients and can discuss potential start dates during our initial consultation.
Ready to chat? Then shoot me a message!