Melbourne based Freelance Web & UI designer

I produced comprehensive strategies, created and maintained robust design systems, and ensured seamless delivery of high-quality web projects. I collaborated closely with corporate clients to understand their needs and deliver tailored solutions. This position allowed me to merge creativity with technical expertise across multiple disciplines and resulted in user-centric designs that exceeded client expectations and supported business objectives.

I contributed to a wide range of projects, including: brand strategy and design, creative campaigns, digital development, digital marketing, social media, packaging and POS, style guide development, and character and mascot design. I worked with high-profile clients such as Disneyland Paris and JackLinks, delivering creative solutions that met their unique needs and helped enhance their brand presence. I collaborated with a talented team to bring innovative ideas to life and ensured that each project was efficiently executed.

Karian & Box is a world leader in employee engagement. I introduced new creative products to enhance product offerings, including; interactive PDFs, illustrations, animations, and digital applications for reports and campaigns. I delivered projects for blue-chip clients on large-budget initiatives, ensuring high-quality outcomes that met their goals. My creative processes and methodologies have continued to be adopted by their current creative team.

While living in Canada, I worked as a Design & Print Manager at The UPS Store. In this role, I managed various design and print jobs, gaining valuable experience with clients and all aspects of the print process. This position provided me with a comprehensive understanding of the print industry and further developed my ability to deliver exceptional design solutions in a fast-paced environment.

I began working as a freelance creative designer under my brand MelloGraphics when I left the UK to travel. I leveraged my strong technical skills and utilised a diverse set of applications and capabilities to deliver exceptional results to businesses around the world. These experiences have enabled me to work on a variety of projects, adapting to different industries and client needs whilst maintaining a high standard of creativity and professionalism. Now, I continue to operate as MelloGraphics, helping clients bring their brands to life through innovative and effective design.

Power Health Products is a health food supplement manufacturer. I designed product labels, managed print runs of both labels and packaging, and took professional product shots that were used on marketing materials for both print and online platforms. I managed a complete rebrand of Power Health Products and played a key role in creating their first e-commerce website. I streamlined workflows and enhanced efficiency within the business.