Melbourne based Freelance Web & UI designer
Where creative design & tech meet
Mello Graphics is the home of Ashley Pickering. A Senior Freelance Designer with a love for creative tech.
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Employment Experience
I have gained valuable experience over the last 16 years and have expanded my skills across a range of disciplines. My versatility is what sets me apart.
Melbourne / JUL 2020 – JUL 2024Design Lead, BJM Digital
Taking care of all things design, I led collaborations with talented designers, strategists and developers to foster an environment that consistently delivered exceptional results for clients. I played a pivotal role in transforming the business by developing, streamlining and implementing new and reusable processes. This optimisation resulted in decreased project costings, raised product value and increased the profitability of the business. My quality of work and rapport with clients contributed to the agency’s growth and reputation for excellence.
Experience gained
Leadership and team management
Process development and implementation
Business transformation strategies
Enhancing project quality and efficiency
Increasing project profitability
Collaborative team environment
Client relationship management
Strategic design implementation
Contribution to agency growth and reputation
Melbourne / AUG 2018 – JUL 2022Senior UX/UI Designer, BJM Digital
I produced comprehensive strategies, created and maintained robust design systems, and ensured seamless delivery of high-quality web projects. I collaborated closely with corporate clients to understand their needs and deliver tailored solutions. This position allowed me to merge creativity with technical expertise across multiple disciplines and resulted in user-centric designs that exceeded client expectations and supported business objectives.
Experience gained
Client collaboration and relationship management
Development of tailored design solutions
Customer-centric design principles
Comprehensive strategy development for web projects
Creation and maintenance of design systems
High-quality project delivery
Balancing creativity with technical expertise
Multi-disciplinary design integration
Exceeding client expectations
Supporting business objectives through design
SEO Optimisation
Melbourne / AUG 2016 – JUL 2018Senior Designer, ThreeScoops
I contributed to a wide range of projects, including: brand strategy and design, creative campaigns, digital development, digital marketing, social media, packaging and POS, style guide development, and character and mascot design. I worked with high-profile clients such as Disneyland Paris and JackLinks, delivering creative solutions that met their unique needs and helped enhance their brand presence. I collaborated with a talented team to bring innovative ideas to life and ensured that each project was efficiently executed.
Experience gained
Brand strategy and design
Creative campaign development
Digital development and marketing
Social media strategy and execution
Packaging and point of sale (POS) design
Style guide creation and implementation
Character and mascot design
Working with high-profile clients
Enhancing brand presence
Team collaboration and innovation
Delivering high-standard creative solutions
UK / AUG 2013 – AUG 2016Creative Designer, Karian & Box
Karian & Box is a world leader in employee engagement. I introduced new creative products to enhance product offerings, including; interactive PDFs, illustrations, animations, and digital applications for reports and campaigns. I delivered projects for blue-chip clients on large-budget initiatives, ensuring high-quality outcomes that met their goals. My creative processes and methodologies have continued to be adopted by their current creative team.
Experience gained
Introduction of new creative products
Development of interactive PDFs, illustrations, and animations
Creation of digital applications for reports and campaigns
Delivering projects for blue-chip clients
Managing large-budget initiatives
Ensuring high-quality project outcomes
Adoption and influence of creative processes
Rapid team growth and collaboration
Enhancing employee engagement and performance strategies
Canada / MAR 2011 – MAY 2013Design & Print Manager, The UPS Store
While living in Canada, I worked as a Design & Print Manager at The UPS Store. In this role, I managed various design and print jobs, gaining valuable experience with clients and all aspects of the print process. This position provided me with a comprehensive understanding of the print industry and further developed my ability to deliver exceptional design solutions in a fast-paced environment.
Experience gained
Managing design and print jobs
Client communication and relationship management
Project management
Ensuring high-quality print outcomes
Comprehensive understanding of the print industry
Delivering design solutions in a fast-paced environment
Client needs assessment and satisfaction
Print process knowledge and expertise
Global / OCT 2010 – PresentCreative Designer, MelloGraphics
I began working as a freelance creative designer under my brand MelloGraphics when I left the UK to travel. I leveraged my strong technical skills and utilised a diverse set of applications and capabilities to deliver exceptional results to businesses around the world. These experiences have enabled me to work on a variety of projects, adapting to different industries and client needs whilst maintaining a high standard of creativity and professionalism. Now, I continue to operate as MelloGraphics, helping clients bring their brands to life through innovative and effective design.
Experience gained
Freelance creative services
Global client collaboration
Strong technical skills
Diverse application and capability utilization
Innovative and effective design solutions
Adapting to different industries and client needs
High standard of creativity and professionalism
Brand development and enhancement
Project versatility and flexibility
UK / SEP 2007 – OCT 2010In-house Designer, Power Health Product Ltd
Power Health Products is a health food supplement manufacturer. I designed product labels, managed print runs of both labels and packaging, and took professional product shots that were used on marketing materials for both print and online platforms. I managed a complete rebrand of Power Health Products and played a key role in creating their first e-commerce website. I streamlined workflows and enhanced efficiency within the business.
Experience gained
Product label design and guideline adherence
Print run management for labels and packaging
Professional product photography
Creation of marketing materials for print and online
Workflow process development and optimization
Managing a complete rebrand
E-commerce website creation
Understanding of branding and e-commerce
Attention to detail in product presentation
Foundation for a design career
Who I work with
I partner with creative agencies and collaborate with businesses & organisations, offering my expertise as a freelancer to deliver creative outcomes that drive success.
My Capabilities
With a broad selection of capabilities and the latest digital technology at my disposal, I can help bring brands and stories to life.
Web Design & Theme Build
I conceptualise engaging web experiences using expertise in information architecture and SEO to design interfaces that correspond with client goals. My technical knowledge of front-end development and animation libraries enables seamless collaboration with developers to bring designs to life.
Web Design Capabilities
Website Strategy
Information Architecture
Brochure web design
eCommerce web design
Web app design
Landing pages
Wireframes
Prototypes
Communication design
WordPress theme development
CSS & SCSS
Javascript
Product Design
I design interfaces tailored to user expectations and client goals by using data gathered from user research. I use modern UI principles to build intuitive and visually appealing experiences. Rapid prototyping allows iteration and user testing before development. This results in a user journey that aligns with customer and business needs.
Product Design Capabilities
User Experience Strategy
Interface design
Application design
Product design
Web App design
Wireframes
Prototype
User flow
Design Systems
The use of design systems allows me to plan, summarise and document assets and components for large UI and branding projects. These are built to be adaptable so can easily scale with evolving business needs. I enjoy training client teams to effectively leverage a system to keep brand consistency.
Design Systems Capabilities
Creating & maintaining design libraries
UI kits
Component libraries
Figma
Illustration & Motion
Strong sketching and illustration skills allow me to design expressive characters and captivating narratives. Storyboarding allows me to plan visual sequences and craft fluid animations that connect with audiences across media.
Illustration & motion Capabilities
Traditional illustration
Spot illustration
Digital illustration
3d Illustration
Explainer videos
Music videos
Character & Mascot design
Branding
I create strong, clean logos and visual identities that encapsulate a brand’s essence, and appeal to target audiences. I find new and exciting ways to push existing brand guidelines to bring new life to a brand’s design system. Consistency across print and digital mediums is achieved by creating cohesive guidelines and asset packs.
Branding Capabilities
Strategy
Logo design
Branding & identity
Brand guidelines
Colour schemes
Typography
Templates
Project & Team Management
I foster innovation within design and development teams through my creative and technical thinking. My superior organisation, communication, and collaboration skills allow me to lead and work with teams to optimise processes and deliver high-quality outcomes.
Management Capabilities
Team leader
Creative direction
Process workflows
Project management
Testimonials
Hear from my clients & teammates
Featured work
A showcase of thoughtful design solutions, crafted to connect brands with their audience.
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Popsy & JJ: Logo design & brand identity rollout
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Euka Future Learning: Website and E-learning Platform
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Navier Gene: ‘Gotta go Fast’ artwork and music video
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Eastern Commercial Furniture: Website and online ordering portal
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Wildfire Futures: Brand Identity, website design and theme build
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HUB24: Websites showcasing an award-winning investment platform